Sweet Venues is situated in the luxury surroundings of the Apex International Hotel on the beautiful and thriving Grassmarket, less than five minutes’ walk from the Royal Mile.
Apex International is the home to four spaces: International 1 (100 seats), International 2 (60 seats), International 3 (24 seats), and International 4 (30 seats). These are highly flexible spaces suitable for a multitude of performance requirements.
We are looking for a wide variety of acts for our 2013 programme from new writing to the revival of old classics, children’s shows, theatre, comedy, music, dance, spoken word, opera and musicals.
We employ a full team of technical, box office and front of house staff and also offer press and marketing support as part of our service to companies who perform with us.
You can download our complete application pack here, which includes our guide to applying to perform at the Fringe and an application form. Of course, you can also apply directly on this site through our online form. To find out the latest developments coming from Sweet Venues and those performing with us, bookmark this site and keep checking in.
If you have any questions about any of the information contained within this pack, please give JD Henshaw a call on 07740 575 670 or email us on email@example.com and we will be happy to help.
In the meantime, thank you for your interest and we look forward to receiving your application soon.
What we do for you.
Sweet Venues is committed to bringing you the best experience you will find as a performer at the Fringe, whatever your show, whatever your reason for performing.
To that end, our core team of staff is made up entirely of Fringe veterans, not only in working at venues, but also as performers and producers of Fringe shows themselves. We know how important getting everything right is for you, because we’ve looked for those very same things during our own productions.
From your first enquiry, we will begin working on getting your show to the Fringe and to help you achieve the best results for your project. Our venue management and press team are working all year round in order to provide the highest level of dedication in creating an environment of creativity and professionalism to develop your show. Once the Fringe gets going, our venues are fully manned from 9am until our last show completes with friendly and efficient Box Office and Front of House staff, working alongside our technical team to ensure that everything runs smoothly for each and every show. Outside the venue, our street team will be tirelessly promoting all the great productions at Sweet in 2013 on the Royal Mile and beyond.
Press & Marketing.
Our Press & Marketing team is already working on making 2013 the most successful Fringe at Sweet Venues yet! Our P&M Manager, Annie Marrs, will be on hand to deal with all of your queries and wonderings from now until after the final ticket has been torn on the 26th of August.
We look to provide you with as full an account of your run as possible, with all your reviews found and as much contact with the press, producers and all other publicity approaches as we can muster on your behalf.
Sweet Venues print a full colour guide for our Fringe programme, which is distributed across Edinburgh, alongside our online presence and our street team.
Our online presence is already active, with our website, facebook and twitter already working away to promote our venues. As soon as we have your copy and image, we will upload you into all our systems and start promoting you instantly. We want your show to have the greatest results that can be achieved.
We have a house style and dress for our posters and fliers, which will be available for download from our site.
If you find yourself struggling to pull together that vital design, we are happy to offer advice, or to put you in touch with our in-house graphic designer if you require further assistance. Charges for use of our designer would be discussed on a project-by-project basis.
We are also happy to provide printing services for our performers, with delivery of fliers and posters to our venues on your behalf. Rates would be based on print run, but we promise competitive rates and high quality media, as per your requirements.
The final deadline for submission of art and copy is the 22nd of April.
The final deadline for submission of press releases is the 3rd of May.
Alongside our regular services, we also offer additional help to your production should you need it.
Every production that begins on the 1st of August will receive up to a three-hour technical rehearsal. This will be held with one of our technicians at no additional charge. We will book in this time for you as part of your show’s run. For shows commencing later in the Fringe, we will endeavour to provide you with as much tech rehearsal time as we can, up to three hours.
If you find that you are in need of a technician to operate light and sound for your show – no problem. We can provide you with one of our fully trained technicians for £12 per show. We also guarantee that your technician will be with you from your tech rehearsal until the final performance as part of that provision.
For productions that have additional requirements from our Front of House staff beyond our standard ticket-tearing and audience seating, we are happy to offer an additional dedicated member of staff to help out. We charge this at £12 per show. We will ensure that you have a meeting with your Front of House member to go over all the needs of your show.
We can also help take some of the pressure off your promotion worries by letting you work with our street team. For £8 per hour you can have access to one of our terrific team to help push your show out there on the Mile and its surrounds. To maintain our high standards, our team member will attend your show and have a meeting with you and our P&M Manager, Annie Marrs, so you can outline your show’s key points and we can help get that message out there for you. Please note, our street team will have limited availability in order to make sure we only advertise to our highest ability, so book in early.
All of these services, should you require them, will be deducted from your final ticket income – so there is no need to worry about upfront payments alongside your guarantee.
Please find all our technical specifications in the drop-down links above.
In addition to our comprehensive performance rooms, we offer extra facilities to all our performers.
Our International venue has full dressing rooms, air-conditioned like our performance areas. You will find limited storage in these as well – small props and costumes are welcome in these spaces. Do bear in mind that these are shared rooms with your fellow performers. Our Front of House staff will help provide you with space upon your arrival for your sole use during your run.
We also have storage rooms that can handle larger props, set or instruments. Once again, these are shared spaces and our staff will help you with a suitable allocation.
Do get in touch before committing to large pieces of set so that we can ensure that we have the ability store and move them around during your get in/get out periods.
Always feel free to drop by to chat with us at the venue. Our staff and management team are always happy to take some time out to talk to you about any aspect of your production, preferably over a cup of tea. Drop in to catch up or to get away a little from the mania of the festival!
Last, but certainly not least, our venue is serviced with four-star quality in their bars and restaurants. As our performers, you are entitled to healthy discounts in all of these, making our venue one of the cheapest places to drink for performers at the whole Fringe!
The cost of using our facilities does vary depending on the time of day and the ticket price it drives. We work with you in order to set the best ticket value for your production. We operate on a rental which is based on 20% of the gross value of each room, decided from the ticket value we work together to set for your production. We advise setting the price of tickets between £7 and £10 for any production with Sweet Venues.
Example: International 2 is a 60-seat venue. Using the £8.50 average rate, the room is worth £510 per show. If you were to take a week-long run, the room’s value is £3,570 (based on 7 shows). Therefore, our guarantee value would be £714 (20% of the room’s value) for the week’s run.
This is only a guide to show how we work out the value. Please contact us for an exact quote for you production.
The guarantee model shown above is for a slot of ninety minutes, including get in and get out.
The guarantee is paid in three stages – one third upon accepting your contract, one third by the 10th of May, and the final payment by the 1st of July.
We do operate a Press & Marketing fee as part of your contract. This is set at £70 per week, or £180 for shows doing a full run of the Fringe. This fee covers our programme guide and our P&M staff throughout the year. As part of your contract you are entitled to full advice from our P&M team from the moment we take on your production, support and meetings during the Fringe itself, and a full marketing report after the completion of the 2013 Fringe for your own records. We are also more than happy to provide advice and support with finding the right path for your show once the Fringe is over, in terms of touring, future productions or simply preparing for your next Fringe experience.
There are other costs in taking part in the Fringe.
First and foremost is your Fringe registration. This is your responsibility and you must ensure this is done in order to take part in the Fringe. You can find the application form on www.edfringe.com.
Applications open in the New Year, with their discount registration deadline on the 20th of March and a final registration deadline on the 10th of April.
If you need any advice on filling out this form, please feel free to contact us.
We operate a 3% charge for ticket handling from our box office. This covers all additional costs incurred through phone sales, etc.
The Fringe Office operates a 4% (+VAT) charge for ticket handling.
Please note, that these charges are only for tickets sold through either vendor. You cannot be charged both fees on one ticket sale. It is a charge brought in solely in either box office at point of sale.
PRS – if your show uses copyright music, you will be charged for use of license by the PRS. However, this is not something to worry too much about. The Fringe Society work closely with the PRS to ensure a fair rate for all performers and will provide you with the correct paperwork to register your show. PRS payments are always deducted from your final takings – never up front. Again, check in with the edfringe website for further information.
Foreign performers – please contact the Fringe Office in order to ensure you have the correct paperwork in order to deal with UK tax laws. Information is easily available from edfringe.com.
You must have Public Liability insurance to perform with Sweet Venues. This is straight-forward to obtain and many companies offer comprehensive cover packages. We advise Wrightsure/Performers – they offer excellent rates and have a special package created specifically for Fringe participants. You can find them at www.wrightsure.com. Members of Equity may have individual cover through them, so please check your personal and company coverage before you arrive in August.